Braves ALWAYS BRAVE

Atlanta Braves – Always Brave

Challenge: Remind fans that there’s life even after the retirement of legends Bobby Cox and Chipper Jones.
BSA Thinking: Celebrate the rich history of the franchise while building awareness with the Braves new crop of stars.
Results: In collaboration with the Braves, our “Vote Freddie” Twitter campaign resulted in the most All Star votes on social media ever and sent Freddie Freeman to the All Star game.