Braves THIS IS WHY WE CHOP Print

Atlanta Braves – This is Why We Chop

Challenge: Research showed that the energy at Turner Field wasn’t as electric as previous seasons or as loud as some of Atlanta’s other sporting events.
Blue Sky Thinking: Create more moments of fan engagement throughout the game by harnessing the rally power of the Chop.
Result: +9% season ticket sales, +7% entertainment seekers ticket sales and 18% multicultural ticket sales