Berry College Print

Berry College

Challenge: Make working your way through college appealing to a high school teenager.
Blue Sky Thinking: Re-positioning the college by creating the “Firsthand” campaign, focusing on a more meaningful, life-ready education, where you graduate with a diploma and a relevant resume.
Results: In the worst economy of our times, Berry increased its enrollment by 29% (one of the largest in school history) and won the coveted Gold CASE award for branding excellence.