Chick-fil-A Peach Bowl

Challenge: With 2018 being the Bowl’s 50th season – and first at the newly opened Mercedes-Benz Stadium – we wanted to find a way to celebrate the role the game has played in college football history.

Blue Sky Thinking: In celebration of the 50th anniversary of the Chick-fil-A Peach Bowl, we designed a retrospective, mobile first experience that brought the annual game’s excitement to life, capitalizing on foot traffic and buzz as visitors streamed into town. The game was the best recorded to date, selling out with 71,109 in attendance and 8.8 million tuning in. UCF upset Auburn to take home the trophy, and we got to take home Golden ADDY’s for Best Mobile Interaction and Best Microsite.