Chick-fil-A Peach Bowl Print

Chick-fil-A Peach Bowl

Challenge: Atlanta fans believed that the inter-conference game wasn’t much of a competitive event.
BSA Thinking: Team rivalries sell tickets and fuel ratings; play up the ACC vs. SEC prominently to stir the emotions of conference alumni.
Results: Broke the Georgia Dome’s all time record attendance for a sporting event and garnered its highest TV rating ever.