Challenge: Invest in long weekend excursions primarily to fuel in-state travelers, especially Atlantans (as well as overall tourism among out-of-state travelers).
Blue Sky Thinking: Creating “Pretty. Sweet.” plays up all things distinctly peachy throughout Georgia’s nine regions, from the beautiful to the adventurous.
Results: Georgia Tourism’s sales were up 3% after our campaign kickoff year, representing a new record for the total economic impact of tourism in Georgia. Now that’s Pretty. Sweet.