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High Museum

Challenge: Remind Atlantans that there is a world-class museum right in their backyard while highlighting the High’s variety of seasonal exhibitions.

Blue Sky Thinking: Position the High as a culturally vibrant entertainment destination with something for everyone through a bold, yet flexible visual identity. Or as we like to say, a hard-working, eye-catching and ticket-driving masterpiece.

Results: Our Fall campaign for the High Museum resulted in exceeding all attendance, membership and gift shop goals.