Blue Sky Agency is a fully-integrated, independent advertising agency located in West Midtown, Atlanta. We collaborate across disciplines to solve brand and business challenges for some of the fastest growing companies in the region. By contributing to our clients’ success and our community, we make the Southeast a better place to live and do business.

Along the way, we’ve built a major sports brand, written for Conan, taken a franchise brand from 40 local to 400 national stores, reimagined the way people view a utility, and reinvigorated our state’s brand. Our senior leadership is engaged in client work, providing a depth of expertise we believe all clients deserve. And we are constantly evolving new offerings to keep pace with technology and the changing business landscape that affects our clients every day.

Our record speaks for itself. Blue Sky creates the optimal conditions for growth.


Our Services

We deliver a full suite of integrated marketing capabilities:


Research & Consumer Insights
Brand Positioning
Audience Segmentation
Content & Engagement Strategy


Brand Identity
Social Content
Digital Design & Development 


Integrated Media Strategy
Traditional Media Buying
Digital Media Buying
Paid Search and SEO
Influencer Marketing

Measurement and Analysis

Campaign Measurement & Optimization
Content & Audience Testing
Social Intelligence
Campaign Attribution

Client List

Northside Hospital Cancer InstituteNorthside Hospital Cancer Institute


In 1994 a Madison Avenue executive headed south in search of Bluer Skies. That optimism, a healthy dose of hard work, and the tenacity to start from scratch founded our agency. 

Our mission is to elevate the place where we work, empower the people who work here, and energize the clients we work with. We believe that progress is made together—that partnerships take us further than we could ever go alone.

Guiding Principles

The Leadership Team

We believe in leading by example and relish the opportunity to do so every day, on every account. And with an average tenure of 9 years and experience building some of the world’s best known brands, the leadership team is dedicated to delivering client success.

Rob Farinella

President and CEO

Allie Clark

SVP, Director of Client Services

Mike Schatz

SVP, Creative Director

Marco Worsham

Creative Director

Melissa Nordin

SVP, Media Director

Cameron Blank

VP, Account Director

Sheila McDevitt

Design and Production Supervisor

Babette Griffith

Project Management Supervisor

Alex Payne

Social Media Director

Ryan Farinella

Director of Operations

Kindalle Kaham

Director of Finance