director of strategy
Allison is a professional stalker. But the good kind. She gets to know client brands and their consumers almost too well. Allison has spent the last 12 years honing an empathetic approach to understanding how consumers behave and think, which ultimately helps clients build objectively more successful brands. She is an expert strategist who has helped reinvigorate and drive forward some of the world’s leading brands, including The Coca-Cola Company, Bose, DEWALT and SoFi. Allison has a passion for distilling insights and research into actionable and concise creative briefs and loves seeing her creative departments develop memorable and effective on-strategy work.
When Allison is not creeping on brands, she is quasi-realizing her dreams of being on This Old House after recently purchasing a 107-year-old home which fills her free time with house projects and renovations.