In her eighth year as Blue Sky’s Media Director, Melissa directs media strategy, planning, analysis and activation for all of Blue Sky’s clients. She is a proven senior-level negotiator with over 20 years’ experience in traditional and digital media – managing investments from $100K to $75 million. Throughout her tenure, she’s worked in multiple categories, but prides herself on being a retail nerd. When it comes to allocating media budgets, she treats her clients’ investments as if they were her own, and looks for creative solutions to make every dollar do the work of many.
Prior to joining Blue Sky, she led the media department at Ames Scullin O’Haire where, among other clients, she worked on all Food Lion LLC brands. Melissa began her career at Ogilvy & Mather/Atlanta before moving to the Big Apple for a stint at Merkley Newman Harty, where she managed a $50 million media budget for a major telecom account, as well as working on key fashion assignments.
In her free time, Melissa enjoys tennis and hiking, when she’s not cheering her kids on at the sport du jour.