Goodwill of North Georgia Selects Blue Sky Agency as Agency of Record
Written By Blue Sky Agency • 7.19.2019
Blue Sky Agency is adding another standout Georgia/Southeastern brand to our roster of clients. After a competitive RFP process, we’re honored and excited to be named Goodwill of North Georgia’s Agency of Record. We look forward to supporting Goodwill’s mission of putting people to work and are ready for the opportunity to grow their brand. By doing so, we will help empower our community.
Goodwill of North Georgia has created a 5-year strategic plan to achieve their aggressive business goals and ultimately connect more people to jobs and job training. Blue Sky will serve as an extension of the Goodwill of NGA team to support this initiative with fully-integrated creative and media efforts that connect advertising to the mission
Goodwill has 64 stores across Metro-Atlanta and the northern part of the state, providing Georgians with a budget-friendly option for clothing and household goods. Goodwill has long been associated with donations but also makes a bigger impact in the community by helping people get jobs and grow them into careers. They aim to help 130,000 people in the next five years find jobs through the funding from their retail program. “We look forward to all that our partnership with Blue Sky will bring. Our goals are lofty, but with strong partnerships and individuals who are committed to furthering our mission, we have no doubt that we will be successful.”, said Goodwill of North Georgia President and CEO Keith T. Parker.
With a focus on working with community brands and giving back, Blue Sky’s core values and commitment to making the Southeast a better place to live and work align with Goodwill’s mission. Bringing their account into the agency strengthens our non-profit and retail portfolio while further expanding the impact of our work in the region.
With a 20+ year history of helping retailers grow and evolve, Blue Sky is confident that together with the Goodwill team, we’ll bring the brand to new heights. Blue Sky President, Rob Farinella says, “We always strive to find ways to lift up our clients and our community through our work. Goodwill of North Georgia makes that easy. It’s a natural fit and we can’t wait to see where this brand and partnership go.”
Blue Sky’s first campaign with the brand, supporting back to school efforts, launched on 7/15 across digital, out of home, radio and social.