BLUE SKY NEWS

It’s 1994. I’ve arrived in Atlanta with my young family in tow, determined to build a successful agency based on a foundation of confidence, collaboration and community.

There were more than a few obstacles to overcome, of course. Chief among them was the fact that I knew no one here. I had to build my community from scratch, so I set myself a goal: I would meet 100 people who were in a position to impact my growing business in a positive way within 100 days.

25 years ago, I arrived in Atlanta filled with a naive ambition to capitalize on what I’d learned as a 31-year-old advertising professional in New York City and build an agency of my own.

Blue Sky Agency is adding another standout Georgia/Southeastern brand to our roster of clients. After a competitive RFP process, we’re honored and excited to be named Goodwill of North Georgia’s Agency of Record. We look forward to supporting Goodwill’s mission of putting people to work and are ready for the opportunity to grow their brand. By doing so, we will help empower our community.

Our Built to Beat Cancer campaign for Northside Hospital Cancer Institute won in multiple categories at the 2019 Health Marketing Awards. We are proud of the campaign’s success, but more important, believe in the message it’s delivering.

We are thrilled to continue our relationship as one of the agencies of record for Georgia Tourism, a division of Georgia Department of Economic Development (GDEcD), after an extensive agency review. Blue Sky Agency was first awarded the business in 2014 and we are eager to build off the momentum created over the last five years.

Allie Clark went to the Gartner Marketing Symposium, so you don’t have to. She learned a lot and she’s going to drop that knowledge on you now. And since a lot of it has to do with Millennials and Gen Zers, we made it a listicle.

Blue Sky Agency is proud to present, “An Invitation to Explore”, a new spring campaign for Georgia Tourism, a division of the Georgia Department of Economic Development.

The interesting thing about being a small, full-service agency, is that it becomes pretty obvious pretty quickly if you’re not pulling your weight. So, we hire people with strong ethics, who take pride in what they do, do the job well and keep the drama to a minimum. The result is a group who trusts and respects each other, and when that is the foundation, then, you know, it lets people be themselves.

Blue Sky Agency, an integrated advertising agency based in Atlanta, today announced the appointment of three new senior hires: Allie Clark to the newly created position SVP, Director of Client Services; Marco Worsham to Creative Director; and Alex Payne to Director of Social Media. Their hires come at a time of growth and momentum for Blue Sky, which for 24 years has been the go-to agency for fast-growing brands in the Southeast, and for the city of Atlanta, which continues to attract world-class brands, businesses and creative talent amid a recent boom.

We’re a bunch of tough customers – seriously.

A recent study by Havas Worldwide and Market Probe International found that 73% of people believe that brands have an obligation to do more than just generate profits. We expect a degree of social responsibility from the companies we do business with, whether they’re global giants or the corner store.

If you’re reading this then you know our new website is up, running and ready to add your work to it. Hopefully you are finding the site to be easy to navigate while thinking to yourself, “wow, I had no idea Blue Sky could handle digital, social, and design websites all while providing branding, strategy, media and traditional creative needs!”

Multi-channel brand campaign takes a fresh perspective. The Staybridge Suites brand, an upscale extended stay hotel under the InterContinental Hotel Group (IHG) umbrella, announces the launch of its newest brand campaign. This campaign lives up to its now moniker, Hugely Different, as the brand’s first video-driven campaign.

At Blue Sky we like to say, “When our clients win, we win.” So, we are excited to announce that Blue Sky won big at this year’s Atlanta ADDY Awards in the TV, mobile, and digital categories.

Despite Northside Hospital’s national reputation as a community hospital, awareness levels for its highly regarded Cancer Institute needed a boost. Working with Northside’s marketing team, we developed the “Built to Beat Cancer” campaign, highlighting the world-class care and the claims to back it up.