The interesting thing about being a small, full-service agency, is that it becomes pretty obvious pretty quickly if you’re not pulling your weight. So, we hire people with strong ethics, who take pride in what they do, do the job well and keep the drama to a minimum. The result is a group who trusts and respects each other, and when that is the foundation, then, you know, it lets people be themselves.
Blue Sky Agency, an integrated advertising agency based in Atlanta, today announced the appointment of three new senior hires: Allie Clark to the newly created position SVP, Director of Client Services; Marco Worsham to Creative Director; and Alex Payne to Director of Social Media. Their hires come at a time of growth and momentum for Blue Sky, which for 24 years has been the go-to agency for fast-growing brands in the Southeast, and for the city of Atlanta, which continues to attract world-class brands, businesses and creative talent amid a recent boom.
A recent study by Havas Worldwide and Market Probe International found that 73% of people believe that brands have an obligation to do more than just generate profits. We expect a degree of social responsibility from the companies we do business with, whether they’re global giants or the corner store.
If you’re reading this then you know our new website is up, running and ready to add your work to it. Hopefully you are finding the site to be easy to navigate while thinking to yourself, “wow, I had no idea Blue Sky could handle digital, social, and design websites all while providing branding, strategy, media and traditional creative needs!”
Multi-channel brand campaign takes a fresh perspective. The Staybridge Suites brand, an upscale extended stay hotel under the InterContinental Hotel Group (IHG) umbrella, announces the launch of its newest brand campaign. This campaign lives up to its now moniker, Hugely Different, as the brand’s first video-driven campaign.
Despite Northside Hospital’s national reputation as a community hospital, awareness levels for its highly regarded Cancer Institute needed a boost. Working with Northside’s marketing team, we developed the “Built to Beat Cancer” campaign, highlighting the world-class care and the claims to back it up.