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Multi-channel brand campaign takes a fresh perspective. The Staybridge Suites brand, an upscale extended stay hotel under the InterContinental Hotel Group (IHG) umbrella, announces the launch of its newest brand campaign. This campaign lives up to its now moniker, Hugely Different, as the brand’s first video-driven campaign.
Despite Northside Hospital’s national reputation as a community hospital, awareness levels for its highly regarded Cancer Institute needed a boost. Working with Northside’s marketing team, we developed the “Built to Beat Cancer” campaign, highlighting the world-class care and the claims to back it up.