Blue Sky Agency
Written By: Blue Sky Agency

BSA Welcomes New Executive Vice President

We are excited to announce that veteran industry executive Annette Sally has been named Executive Vice President at Blue Sky Agency

Annette brings decades of global agency and brand management experience to her role. She comes to us most recently from 22squared, where she was Executive Director of Client Services. In that role, she oversaw top clients including The Home Depot, Publix, SunTrust, Baskin Robbins, and Southeast Toyota. Previously, she was an Executive Vice President at Leo Burnett Worldwide, Arnold NYC, and Grey Group, where she managed global brand portfolios such as Procter & Gamble, Unilever, and Edgewell Personal Care.

She also led the critically-acclaimed and culture-changing campaign Always #LikeaGirl, which swept the awards circuit, winning an Emmy, Global Gold Effie, Black Pencil, Grand Clio, Titanium Lion, Glass Lion, and the Grand Prix at Cannes.

“Annette’s track record speaks for itself and is a true testament to her comprehensive experience working with clients to produce exceptional work,” said Blue Sky CEO Rob Farinella. “She’s a courageous leader who’s not afraid to challenge industry standards. Annette’s ability to impact our client’s brands and businesses in a more entrepreneurial agency environment is truly exciting. She’s a team player whose intuitive strategic acumen is matched only by her friendly and caring personality. We’re thrilled that she’s joining our team.”

The new role, paired with the 2020 hiring of Executive Creative Director Mariana Costa, brings together two powerhouse women from large holding company agencies. “I’m very excited to be joining an independent agency that consistently elevates client partners to new heights,” said Annette Sally. “I’m especially thrilled to be working alongside Mariana Costa to grow client business to its greatest potential. The culture and energy at Blue Sky is refreshing, and it’s invigorating to partner with such a talented leadership team.”




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