Blue Sky's Super Bowl Spot Launches Integrated Campaign for NHCI
Written By blue sky agency • 02.06.2018
Despite Northside Hospital’s national reputation as a community hospital, awareness levels for its highly regarded Cancer Institute needed a boost. Working with Northside’s marketing team, we developed the “Built to Beat Cancer” campaign, highlighting the world-class care and the claims to back it up.
This bold, technology-influenced campaign highlights the elite team of nurses, doctors and oncologists and features an integrated media plan starting with a local Super Bowl ad and expanding to include radio, outdoor, programmatic, search and social, raising NHCI's awareness overnight...and making our company Super Bowl party a true rager. (Kind of).