The Weather Company came to us with a challenge: help them launch their new app, engage users with the improved user interface and AI innovations, and win back lapsed users. As an app-adoption campaign, our approach was naturally 100% digital.
We worked with their team to concept and execute a digital and social campaign that introduced users to the new product, highlighted advancements to engage users and spoke to the control over life’s moments that only The Weather Company can provide. We matched first party data from The Weather Company with Facebook and Instagram targeting to deploy multiple campaigns, targeting both lapsed users as well as creating lookalikes to identify new ones. Our targeting strategy drove our creative messaging and ad unit choices, allowing us to optimize to multiple audiences.