Hall of fame Rebrand

Chick-fil-a college football hall of fame

the situation

At the beginning of this year, The College Football Hall of Fame underwent a rebrand to incorporate Chick-fil-A as their lead sponsor and with that, infused a new sense of energy and excitement that showed this fan experience went well beyond your typical museum.

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Blue Sky Thinking

Using energized copy and technology driven design, we made the Hall look as interactive as a video game while maintaining the prestige that goes with being one of the most high-profile college football destinations in the country. Highlighting one-of-a-kind interactive exhibits as we paid tribute to the heroes of the game, we helped create a fan experience that is nothing short of legendary.

Sample collateral
Outdoor Signage