Conan

TBS

the situation

After leaving The Tonight Show on NBC, Conan brought his late night brand of comedy to TBS. The launch of his show was the biggest initiative in the history of the network, with agencies around the country competing for the account.

Blue Sky Thinking

 As fans of the man and the show, we tapped into Conan’s outsider humor, putting his unique brand of comedy and looks on everything from billboards to blimps.

Out of Home
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RESULTS

Our work on this project earned us a seat at the table with Turner as a creative partner helping develop Conan's brand on air and online… often getting sign off from the man himself.

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