Find Your Center
Woodruff Arts Center
As home to the High Museum, Atlanta Symphony and Alliance Theater, the Woodruff Arts Center was seeing an overall decline in attendance due to an aging audience, despite an offering of arts and entertainment that they knew would appeal to a much younger crowd. As the place to “Find Your Center”, we positioned the WAC as one of Atlanta’s coolest cultural hotspots day or night, where just a few eye-opening hours can change your whole perspective. The WAC saw visits among their target audience increase by 59% over the life of the campaign.