Find Your Center

Woodruff Arts Center

The Situation 

As home to the High Museum, Atlanta Symphony and Alliance Theater, the Woodruff Arts Center was seeing an overall decline in attendance due to an aging audience, despite an offering of arts and entertainment that they knew would appeal to a much younger crowd.  

Poster Prints

Blue Sky Thinking

As the place to “Find Your Center, we positioned the WAC as one of Atlanta’s coolest cultural hotspots day or night, where just a few eye-opening hours there can change your whole perspective.

Page Takeover and Display Banners

Results

Target audience visits increased by 59% over the life of the campaign. 

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