Spring Training

Atlanta Braves

THE SITUATION

Okay… to be honest… the real challenge here was that for years we had to produce multiple spots for broadcast each season during spring training. Often using Braves players who, for the most part, did not want to be in the commercials, weren’t particularly good actors and if you had 10 minutes to shoot with them and they were 5 minutes late… you had five minutes to shoot with them.

Blue Sky Thinking

Create spots with simple set ups that didn’t push the players out of their comfort zone and focused on the aspects of their personalities and the game that translated easily into the spots.

Results

Chipper Jones got into the Hall of Fame. Jason Heyward signed a $125 million dollar contract. We won several Addy’s and were nominated for an Emmy. 

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