BUILT TO SOAR

In 1994, a young New York ad executive arrived in Atlanta filled with the optimism to create a less complicated agency- one built on teamwork, transparency and heart. One that didn’t involve layers of red tape or political hierarchies. An agency that would bring a team of creative, strategy and media leaders together around one table to solve brand challenges in a more streamlined and holistic way.

With the right balance of process and grit, the formula worked. And for 25 years Blue Sky has cut through complexity, crafting effective brand strategies and memorable creative campaigns that lead to clear business results. Nimble, independent and true to our core values we continue to attract big industry talent and big brands to our roster. All these years later, that same unbridled optimism fuels the energy, curiosity and creativity that leads us to a brighter place.

Let's talk

we're ready when you are

OUR SERVICES

STRATEGY

CREATIVE

   Research & Brand Health
   Brand Strategy
   Content Strategy

   Brand Identity
   Ad Campaigns
   Social Content
   Digital Design
   Integrated Production

MEDIA

ANALYTICS

   Omnichannel Media
   Strategy
   Broadcast Media Buying
   Digital Media Buying
   Paid Social
   Paid Search

   Performance Reporting
   Social Intelligence

STRATEGY

CREATIVE

MEDIA

ANALYTICS

   Research & Brand Health
   Brand Strategy
   Content Strategy

   Brand Identity
   Ad Campaigns
   Social Content
   Digital Design
   Integrated Production

   Omnichannel Media
   Strategy
   Broadcast Media Buying
   Digital Media Buying
   Paid Social
   Paid Search

   Performance Reporting
   Social Intelligence

OUR CLIENTS

OUR TEAM

FREE TO THINK. FREE TO LEAD.

We are a team of collaborative, creative and committed leaders who have taken refuge from big agency bureaucracy and politics to build an entrepreneurial culture that maximizes problem-solving and minimizes distractions. Decades spent working with some of the world’s biggest brands have taught us to be insightful. To be flexible. To move quickly. To never say never. To think differently. And to organize ourselves differently. We’d love to show you what that can mean for your business.

rob farinella

OWNER AND CEO

ALLIE CLARK

SVP, DIRECTOR OF CLIENT SERVICES

MELLISSA NORDIN

SVP, MEDIA DIRECTOR

MARIANA COSTA

EXECUTIVE CREATIVE DIRECTOR

CAMERON BLANK

VP, GROUP ACCOUNT DIRECTOR

Jason kimbell

ACCOUNT DIRECTOR

Allison Brennan

DIRECTOR OF STRATEGY

dawn evans

HR MANAGER

kindalle kaham

DIRECTOR OF FINANCE

GUIDING PRINCIPLES

always get better
Every job is a new opportunity to improve.
ENJOY
THE CHALLENGE
Solve the problem. Have fun doing it.
grit matters
Positive energy and perseverance go a long way.
we speak up
Good communication makes life and work a lot easier.
Don't be a jerk

Just don’t. Seriously.

be team players
We have each other’s backs. No drama allowed.

our space

Let's talk

we're ready when you are

Rob Farinella

FOUNDER AND CEO

In 1994, with few connections and zero prospects, Rob moved his family from New York City to Atlanta to start an ad agency. He believed you didn’t have to be in the heart of Manhattan to build a top agency, and recognized the incredible potential of Atlanta as a business-friendly hub. Within a week, he found his first client, Turner Entertainment Networks, and Blue Sky was born. As a business leader here in Atlanta, Rob is committed to making this city and our state the best place to live and work. In 1997, he was drawn to the open industrial spaces of the Westside and decided to move the Blue Sky offices there. Since then, the agency has played an early role in the revitalization of what is now Atlanta’s hottest neighborhood. Rob has held leadership roles in some of the region’s largest marketing initiatives, including representing the Georgia Department of Economic Development, a seat on the Board of Directors for the Georgia Chamber of Commerce, the Atlanta Super Bowl Bid Committee, the Chick-fil-A Peach Bowl Selection Committee, serving as an advisor to the Atlanta Sports Council and introduced legislation that contributes to our state’s competitiveness. When he’s not advocating for his clients, he’s advocating for others who have not been as fortunate as him. He’s helped lead numerous cause-marketing initiatives for both regional and national organizations as well as the Starlight Foundation, Childhood Leukemia Foundation, Atlanta Food Bank, The Umbilical Cure and most recently supportive of Jeffrey Fashion Cares and Cure Childhood Cancer. During Atlanta’s colder months, you’ll often find him with family, friends or a co-worker from the agency, tending to Atlanta’s homeless population at The Shrine Night Shelter.

Allie Clark

SVP, DIRECTOR OF CLIENT SERVICES

Allie oversees client relationships, agency partnerships and business development at Blue Sky. Her mission is to ensure her clients have access to the best work, from the best talent, for the best value Blue Sky Agency can provide. Equally excited about creative and media disciplines, she is a resource to her senior clients and takes an active role in the management of their business. She is also passionate about her team’s continued learning and development. A 20-year veteran of the ad agency world, Allie has experience in categories including CPG, healthcare, automotive, luxury, technology, travel/tourism and fashion. Her background began in traditional media/creative and grew to include digital, social, agile development and CRM at agencies including Martin Agency, Arnold, 22squared and Huge where she worked on diverse brands including HUMMER, Toyota, SunTrust, Ocean Spray, Buffalo Wild Wings, UPS, AMC Theatres and Hanesbrands. Most recently, Allie managed the DIRECTV and Internet business for AT&T and BBDO.

MELISSA NORDIN

SVP, MEDIA DIRECTOR

In her ninth year as Blue Sky’s Media Director, Melissa directs media strategy, planning, analysis and activation for all of Blue Sky’s clients. She is a proven senior-level negotiator with over 20 years’ experience in traditional and digital media – managing investments from $100K to $75 million.  Throughout her tenure, she’s worked in multiple categories, but prides herself on being a retail nerd. When it comes to allocating media budgets, she treats her clients’ investments as if they were her own, and looks for creative solutions to make every dollar do the work of many. 

Prior to joining Blue Sky, she led the media department at Ames Scullin O’Haire where, among other clients, she worked on all Food Lion LLC brands. Melissa began her career at Ogilvy & Mather/Atlanta before moving to the Big Apple for a stint at Merkley Newman Harty, where she managed a $50 million media budget for a major telecom account, as well as working on key fashion assignments. 

In her free time, Melissa enjoys tennis and hiking, when she’s not cheering her kids on at the sport du jour.

Mariana costa

EXECUTIVE CREATIVE DIRECTOR

Mariana has over 20 years of experience in the advertising industry, including 12 years in New York working at McCann and DDB on brands such as Georgia-Pacific, Unilever, Johnson & Johnson, Verizon and Reebok. For the last 3 years she has been at VML in Chicago where she led creative teams to multiple new business wins and buzzworthy campaigns, such as the launch of Heinz Mayochup and “Mahomes 57”. Costa’s work has been recognized with industry awards, including One Show, Clio and the Drum, among others.

Cameron Blank

VP, GROUP ACCOUNT DIRECTOR

Cameron is an Account Director responsible for managing strategic and creative development, client communications and budgets. She has over a dozen years’ experience across a variety of industries with a special passion for positioning and helping brands break through the clutter. Cameron serves as the primary contact for her clients, supervising a team and overseeing day-to-day operations on her accounts. She also aids in account planning and strategy for brand development and positioning. Every day, she strives to help her clients define an ownable brand voice across all consumer touch points, and is at the top of her game when integrating digital and social media in the traditional media mix.

JASON KIMBELL

account DIRECTOR

dawn evans

hr manager

With over 15 years of experience leading the HR function across multiple industries, Dawn Evans is the first base coach that keeps our team digging deep and communicating effectively. She is a dual graduate of Mercer University with a B.A.S in Human Resources Administration and Development and a M.S. in Organizational Leadership. Throughout her career, she has brought her expertise to all levels of the workforce, from production labor to C-suite professionals.

Dawn has a passion for equipping individuals with the resources needed to succeed in the workplace and develop their careers. Being exceedingly competent in her field hasn’t diminished her appetite for sharpening her craft. She is an active member of SHRM National, Greater Henry County SHRM and SHRM Atlanta chapters.

In her free time, Dawn is enriching the lives of those nearest and dearest to her, spending time with family and spoiling her grandchildren. When occasionally treating herself, she enjoys travelling and antiquing, always happy to find a classic piece to make her home a little more homey and inviting.

KINDALLE KAHAM

DIRECTOR OF FINANCE

Kindalle came to us in May of 2016 as a seasoned finance and accounting professional with over 17 years of industry experience. She has worked across sectors from non-profit, manufacturing, healthcare, and advertising. Having spent time in New York at OMD, her love for the advertising industry grew as did her desire to remain in the private sector of finance and accounting. The energy she brings to her role is atypical of accounting professionals but is well suited for our industry. 

Her experience and personality have made a  major impact on the structure of our financial discipline. Even with her old school adding machine, but hey whatever it takes, right!? When she’s not busy “crunching the numbers,” she is jet-setting across the globe in search of new and exciting adventures!

ALLISON BRENNAN

DIRECTOR OF STRATEGY

Allison is a professional stalker. But the good kind. She gets to know client brands and their consumers almost too well. Allison has spent the last 12 years honing an empathetic approach to understanding how consumers behave and think, which ultimately helps clients build objectively more successful brands. She is an expert strategist who has helped reinvigorate and drive forward some of the world’s leading brands, including The Coca-Cola Company, Bose, DEWALT and SoFi. Allison has a passion for distilling insights and research into actionable and concise creative briefs and loves seeing her creative departments develop memorable and effective on-strategy work.

When Allison is not creeping on brands, she is quasi-realizing her dreams of being on This Old House after recently purchasing a 107-year-old home which fills her free time with house projects and renovations.