We live in a world that’s become increasingly more complex. Where information and technology are advancing at the speed of light. And CMOs are under more pressure than ever before to prove the value of marketing. You don’t just need a creative agency. You need a creative solutions partner. One that believes evolution can be born out of the opportunity new conditions offer. A partner that is adaptable under any conditions. Limit Less™ in its thinking about your business and the category you compete in. And as nimble in its ability to imagine solutions as it is in executing them. At Blue Sky, our job is to bust through the barriers that limit potential. When the barriers to anything are removed, all that’s left is possibility.

Inspiring Possibilities. Empowering Prosperity.

We live in a world that’s become increasingly more complex. Where information and technology are advancing at the speed of light. And CMOs are under more pressure than ever before to prove the value of marketing. You don’t just need a creative agency. You need a creative solutions partner. One that believes evolution can be born out of the opportunity new conditions offer. A partner that is adaptable under any conditions…Limit Less™ in its thinking about your business and the category you compete in… and as nimble in its ability to imagine solutions as it is in executing them. At Blue Sky, our job is to bust through the barriers that limit potential. When the barriers to anything are removed, all that’s left is possibility.

Inspiring Possibilities. Empowering Prosperity.

what we do

Campaigns & Content

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Campaign strategy, planning & execution across channels

Quantitative / Qualitative audience-persona development & industry research insights

Campaign creative concepts

In-house content production (HTML, print, TV, radio, digital, social, experiential, PR)

Campaign performance analytics & optimization

Brand Love & Loyalty

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Brand content & storytelling

Brand strategy & architecture

Brand activations & immersion

Brand reputation

Loyalty program strategy & activation

Brand identity (naming, logo design, voice definition, brand guidelines)

Data-driven brand health

Media Management

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Omnichannel campaign strategy & optimization

Integrated media planning, execution & optimization (across digital & traditional channels – from social & display, to TV & radio)

In-house ad production (HTML, print, TV, radio, digital, social)

Media campaign analytics, optimization and reporting

Social Media Management

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Social-first, turnkey content creation & curation (paid & organic)

Social content marketing strategy (where and how you use: Gif video, long-form video, infographics, etc.)

Content calendars

Social paid-campaign strategy

Social performance analytics

Listening & insights Search (SEM / SEO)

Corporate Communications & PR

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Corporate communications strategy & planning (employee / supplier / executive audiences)

Thought leadership strategy & content creation (white papers, exec. op-eds, etc.)

Public relations / Earned media strategy & execution Media relations (hyperlocal, local, & national for trade, business, & lifestyle media)

Content creation (press releases, media lists, media advisories, etc.)

Earned media performance reporting

what we do

Campaigns & Content

Read More >>

Media Management

Read More >>

Corporate Communications & PR

Read More >>

Brand Love & Loyalty

Read More >>

Social Media Management

Read More >>

our experience

ROB FARINELLA
owner & CEO
ANNETTE SALLY
President

meet our leadership

free to think. free to lead.

We are a team of collaborative, creative and committed leaders who have taken refuge from big agency bureaucracy and politics to build an entrepreneurial culture that maximizes problem-solving and minimizes distractions. Decades spent working with some of the world’s biggest brands have taught us to be insightful. To be flexible. To move quickly. To never say never. To think differently. And to organize ourselves differently. We’d love to show you what that can mean for your business.

Let's talk.

We're ready when you are.

new business

GET IN TOUCH

media

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careers

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950 Joseph E Lowery Blvd NW
Suite 30
Atlanta, GA 30318

404.876.0202
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PRIVACY POLICY | ©2021 Blue Sky Agency. All rights reserved.

Campaigns & Content

  • Campaign strategy, planning & execution across channels

  • Quantitative / Qualitative audience-persona development & industry research insights

  • Campaign creative concepts

  • In-house content production (HTML, print, TV, radio, digital, social, experiential, PR)

  • Campaign performance analytics & optimization

Media Management

  • Omnichannel campaign strategy & optimization

  • Integrated media planning, execution & optimization (across digital & traditional channels – from social & display, to TV & radio)

  • In-house ad production (HTML, print, TV, radio, digital, social)

  • Media campaign analytics, optimization and reporting

Corporate Communications & PR

  • Corporate communications strategy & planning (employee / supplier / executive audiences)

  • Thought leadership strategy & content creation (white papers, exec. op-eds, etc.)

  • Public relations / Earned media strategy & execution Media relations (hyperlocal, local, & national for trade, business, & lifestyle media)

  • Content creation (press releases, media lists, media advisories, etc.)

  • Earned media performance reporting

Brand Love & Loyalty

  • Brand content & storytelling

  • Brand strategy & architecture

  • Brand activations & immersion

  • Brand reputation

  • Loyalty program strategy & activation

  • Brand identity (naming, logo design, voice definition, brand guidelines)

  • Data-driven brand health

Social Media Management

  • Social-first, turnkey content creation & curation (paid & organic)

  • Social content marketing strategy (where and how you use: Gif video, long-form video, infographics, etc.)

  • Content calendars

  • Social paid-campaign strategy

  • Social performance analytics

  • Listening & insights Search (SEM / SEO)

Rob Farinella

FOUNDER AND CEO

In 1994, with few connections and zero prospects, Rob moved his family from New York City to Atlanta to start an ad agency. He believed you didn’t have to be in the heart of Manhattan to build a top agency, and recognized the incredible potential of Atlanta as a business-friendly hub. Within a week, he found his first client, Turner Entertainment Networks, and Blue Sky was born. As a business leader here in Atlanta, Rob is committed to making this city and our state the best place to live and work. In 1997, he was drawn to the open industrial spaces of the Westside and decided to move the Blue Sky offices there. Since then, the agency has played an early role in the revitalization of what is now Atlanta’s hottest neighborhood. Rob has held leadership roles in some of the region’s largest marketing initiatives, including representing the Georgia Department of Economic Development, a seat on the Board of Directors for the Georgia Chamber of Commerce, the Atlanta Super Bowl Bid Committee, the Chick-fil-A Peach Bowl Selection Committee, serving as an advisor to the Atlanta Sports Council and introduced legislation that contributes to our state’s competitiveness. When he’s not advocating for his clients, he’s advocating for others who have not been as fortunate as him. He’s helped lead numerous cause-marketing initiatives for both regional and national organizations as well as the Starlight Foundation, Childhood Leukemia Foundation, Atlanta Food Bank, The Umbilical Cure and most recently supportive of Jeffrey Fashion Cares and Cure Childhood Cancer. During Atlanta’s colder months, you’ll often find him with family, friends or a co-worker from the agency, tending to Atlanta’s homeless population at The Shrine Night Shelter.