The real challenge here was that for years we had to produce multiple spots for broadcast each season during spring training. Often using Braves players who, for the most part, did not want to be in the commercials, weren’t particularly good actors and if you had ten minutes to shoot with them and they were five minutes late… you had five minutes to shoot with them.
Using the production insights gained during our 11+ year run with the team, we created spots with simple setups that didn’t push the players out of their comfort zone and didn’t require a complicated performance. We focused on the aspects of their personalities and their unique take on the game that translated easily into the broadcast sports environment. The formula worked, helping us capitalize on preseason excitement and create stronger bonds with the players and their fans.