The Challenge

When Chick-fil-A signed on as the lead sponsor of The College Football Hall of Fame, their goal was to raise awareness that the Hall is more than just your typical museum. And it’s for more than just the rabid college football fan.
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The Solution

We leaned into the energy and excitement of the immersive fan experience that the Hall offers. Using energized copy and technology-driven design, we made the Hall look as interactive as a video game while maintaining the prestige that goes with being one of the most high-profile college football destinations in the country. Highlighting one-of-a-kind interactive exhibits as we paid tribute to the heroes of the game, we helped create a fan experience that is nothing short of legendary.

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