Candlewood Suites was ready to talk to Travel Managers who are the decision-makers booking stays for their employees. We needed to simultaneously connect with our new B2B target and our tried-and-true guest while educating on the extended stay experience Candlewood Suites can deliver to both parties.
Knowing Candlewood Suites has low awareness and a general misunderstanding of the product, we defined their offering as a space to be in control and create your own environment so that you feel the most productive and on routine. Our Make it Your Own B2B campaign puts guests in the driver’s seat during their stay while also empowering the booker so they can hit their bottom line and enjoy happy employees.
Initial reports indicate strong engagement and increased brand awareness. We saw success with trade publications, newsletter placements and programmatic display that drove to the business booking engine. We also drove engaged views on the website, with sessions averaging over 3 minutes.