We leaned into the energy and excitement of the immersive fan experience that the Hall offers. Using energized copy and technology-driven design, we made the Hall look as interactive as a video game while maintaining the prestige that goes with being one of the most high-profile college football destinations in the country. Highlighting one-of-a-kind interactive exhibits as we paid tribute to the heroes of the game, we helped create a fan experience that is nothing short of legendary.